Enhanced customer experience due to combined digital menu tools and solutions that provide better, faster service.

LAS VEGAS, November 8, 2018 /PRNewsire/ – eTouchMenu™ (a wholly-owned subsidiary of House Advantage, LLC.) announced SkyWire as its strategic partner to provide eTouchMenu customers with a secure point of sale solution. SkyWire caters to the gaming industry, restaurant customers, along with hotel, hospitality, and food and beverage customers among others. The company’s marketing, technology products and customer segments align seamlessly with eTouchMenu’s digital menu technologies, strategies and customers.

“Our partnership is going to expand the capabilities of mobile ordering and payment. Now, a guest will be able to digitally order on a variety of mobile devices as well as complete their point of sale transactions, giving them complete control over their dining experience,” said SkyWire CEO Dennis Montellano. “We anticipate that the SkyWire eTouchMenu strategic partnership will be highly valuable to guests and look forward to continuing to surpass the industry standards.”

“Having SkyWire as our eTouchMenu point of sale system partner will help our customers manage day-to-day sales, and also help grow their businesses with our built-in loyalty and marketing software, and business intelligence,” said Jon C. Wolfe, Chief Executive Officer of House Advantage and eTouchMenu. “Working together, our customers will have unparalleled products for all verticals, integration of new hardware for more choices and so much more. We look forward to SkyWire’s contribution to this for a very long time to come” concluded Wolfe.

About eTouchMenu™:
eTouchMenu is your “always-on” digital menu and payment partner for excellence in implementing, managing, and optimizing payment and guest ordering solutions. The industry’s only agnostic provider with a comprehensive suite of digital menu solutions delivers the guest experience, service speed and EMV pay-at-table compliance that customers require. eTouchMenu provides certified integrations with most POS providers, multiple loyalty, payment processors and PMS solutions. As seen on Innovations with Ed Begley, Jr. on Fox Business News, the eTouchMenu tablet and kiosk solutions are transforming traditional restaurant menus into immersive digital experiences with high levels of ROI.

For more information on eTouchMenu, please visit To watch the Innovations with Ed Begley, Jr. segment, please click here.

About House Advantage, LLC:
House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. Brands using House Advantage, increase customer engagement, generate vital business intelligence, and boost per-customer share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, NV, with offices in Macau and Memphis, TN.

For more information about House Advantage, please visit:

About SkyWire:
SkyWire is an award-winning provider of enterprise-grade technologies for the hospitality industry. SkyWire’s cloud-based solution set includes Point-of-Sale, Mobile Marketing, Spa & Activities, and Time & Attendance Systems, enabling customers to optimize their management and marketing efforts by using cutting-edge hardware and proprietary software solutions. SkyWire delivers world-class, core enterprise technologies that are versatile, secure, and resilient.

For more information, visit

For Press related info regarding eTouchMenu/House Advantage, please contact:
Constance Aguilar
The Abbi Agency

For info regarding SkyWire, please contact:
Katherine Rapp Leon
Strategic Initiatives Manager
SkyWire Inc.

For Product related information related to eTouchMenuTM /House Advantage/ please contact:
Jeff R. Baldi
Vice President, Sales
House Advantage, LLC. / eTouchMenu
702.240.4655 x1167


Innovations with Ed Begley, Jr. will broadcast on November 14, 2018 at 6:30a ET via History Channel. Check your local listings for more information.

Exploring how technology is being used in the hospitality industry, Innovations will focus on eTouchMenu™, which is transforming traditional paper menus into immersive digital menu experiences – taking brand engagement to a new level.

“eTouchMenu is a fully integrated proactive menu solution developed to meet all the needs of the hospitality industry,” said Jon C. Wolfe, President & CEO of eTouchMenu. “We are at the leading edge of capturing customer data and driving new business along with the highest levels of customer loyalty.”

The show will also educate about eTouchMenu™ SmartMenu™ software, which has the most intuitive user interface on the digital menu market. For a guest or patron, finding what they want is an easy and fun interactive experience.

“As technology transforms our world it provides us with new ways to engage with each other and with consumers,” said Will Spilecki, senior producer for the Innovations television series. “We look forward to sharing this information with our viewers.”

About Innovations & DMG Productions:
Innovations, hosted by award winning actor Ed Begley, Jr., is an information-based series geared toward educating the public on the latest breakthroughs in all areas of society. Featuring practical solutions and important issues facing consumers and professionals alike, Innovations focuses on cutting-edge advancements in everything from health and wellness to global business, renewable energy, and more.

Backed by experts in various fields, and a team dedicated to education and advancement, DMG Productions consistently produces commercial-free, educational programming on which both viewers and networks depend.

For more information visit: or contact (866) 496-4065.