3 YEARS IN, EMV CONTINUES TO ELUDE THE INCOMPETENT POS COMPANIES

EMV, which stands for Europay, Mastercard and Visa, is a global standard for chip credit and debit cards. As background, the card networks thought that theft via swipe cards was too high: if someone stole your card – or hacked into a point of sale (POS) that swiped your card – they could fairly easily copy the static data contained in the magnetic stripe and reuse it elsewhere. Chip technology via EMV makes the transaction data dynamic so should a hacker gain access to your card’s transaction data the data would be unusable anywhere else: a unique code is generated for each transaction and the same code cannot be used twice.

EMV has been widely adopted across Europe and Canada over the past decade. Citing decreases in fraud, the card networks sought to bring EMV standards to America. As of October 1, 2015 the card networks imposed a liability shift for card transactions at in-store point of sale. This meant that merchants that weren’t EMV-enabled by that date found themselves on the hook for fraudulent card transactions, frequently known as chargebacks.

If the merchant did have EMV-enabled technology, the card issuer was on the hook for fraud, as it had been prior to the liability shift. Most merchants with small check averages viewed the the costs of EMV migration as a gratuitous expense and ignored it. However Visa likes to point out that fraud dollars dropped by 75% for merchants with EMV as opposed to a 46% decline for merchants that didn’t make the move.

Here’s where this gets fun.

POS companies have had plenty of notice to the liability shift, and the onus to invest in the technology to make their POS EMV-compliant was apparent. Yet many of them didn’t start the process in a timely manner, and some still don’t have a workable EMV solution.

Since there are likely tens of thousands of POS providers in US retail alone, we obviously need to limit the scope of the article. Therefore we’re focusing on the major POS systems across US hospitality.

Global Payments, which as one of the horsemen represents over 100,000 restaurants, has had EMV from the get-go. In general, they have support for every major processor on EMV with various hardware solutions including PAX, Ingenico and Verifone. This includes Apple and Google Pay.

Global’s EMV supports store-forwarding (think bar tabs), multi-terminal forwarding (run transactions on one terminal and edit on another), quick chip (mainly for QSR since EMV can take a long time to process), pin-debit, BIN range exclusion (for gift and loyalty cards) and they’re currently working on a full offline solution. They also support FreedomPay and Merchant Link for clients that prefer those carriers. The caveat here are that some of their POS solutions can only use certain devices, like POSitouch is only compatible with EMV on PAX devices.

MICROS went the polar opposite way and decided to boot EMV to third parties. Via their OPI, or Oracle Payments Interface, EMV devices instead are certified with the processors and not MICROS.  This approach allows for faster speed to market around the world.  Therefore all of the EMV-compatible solutions for MICROS are third party. “MICROS puts the burden of certification on the processor. OPI is a semi-integrated solution that keeps customers out of PCI scope. At a high-level, OPI provides the charge amount (e.g. $10) to the device which then prompts the user to insert/swipe the card. The device then directly connects with gateway. In this way MICROS is only seeing tokens,” explained a former MICROS executive.

Shift4 is another horseman and it built what it calls the UTG, or Universal Transaction Gateway. The UTG is both a cloud and on-premises solution with RESTful API that makes it easy for ISVs to integrate with Shift4’s solution: UTG in turn talks to a growing number of compatible devices that are pre-certified on the Shift4 platform. UTG is in use by 300 ISVs and 100,000’s of customers in F&B, hospitality and retail.

Shift4’s UTG supports EMV, PCI Validated P2PE, store and forward functionality, floor limits (when a merchant wants to put a limit on the preauthorized amount) and tokenization. “Our device certifications are done and the POS & hospitality companies in our portfolio can connect with UTG to handle their EMV needs” explained a Shift4 executive.

NCR, in true NCR fashion, is once again the laggard. “NCR doesn’t have an EMV solution that we can trust,” state a number of NCR’s resellers and customers. “When NCR realized that they were 3 years behind the liability shift they rapidly approved some EMV partners but we’ve had trouble finding an approved partner that works well.” NCR offers their own tethered EMV option for QSR via Connected Payments but does not have a solution that work in table service, where devices should be processing EMV dips at the table. The reasoning here is that the EMV card is not supposed to leave the consumer’s hand. In QSR the customer’s food is brought to them at the counter where they pay, but that’s not the case in full service.

Looking over the list of approved table-side partners surfaces another issue: the costs of NCR’s approved EMV solutions are high relative to non-NCR EMV providers. No doubt this stems from NCR’s walled gardens and pricey tolls.

“We tried Softpoint, one of the approved providers, but couldn’t stand it up,” explains one NCR reseller. “The problem as we understand it is that Softpoint relies on Omnivore for middleware integration to NCR’s Aloha. Whenever an issue was encountered Softpoint would point to Omnivore, Omnivore would seek help from NCR, and NCR would wipe their hands,” said another. Softpoint’s co-founder, Christian Rivadalla, countered that they have Aloha sites running, however. “Some you setup and just go and others you got to tinker with it. It’s not an exact science.” This is what we have also experienced with NCR’s Aloha POS as it is an antiquated software starved of the R&D necessary to modernize its connectivity.

Another of NCR’s approved EMV providers, eTouchMenu, wanted to head off the difficulties that come with integration through NCR’s traditional program; thus they built a direct integration under their Mobile Pay approval. eTouchMenu offers guest facing pay at the table with a la carte options like gift card. eTouchMenu has had EMV working across Landry’s, a staple NCR Aloha account, since early 2018.

PayMyTab is another solution that is a little broader in their offering. While they use Omnivore for their POS integrations – meaning another cost would normally be passed to merchants if PayMyTab didn’t absorb the fee – it allowed PayMyTab to focus on feature delivery and iteration. “We do table side ordering and pay at the table. Ironically the former is becoming more popular in many states that are raising the minimum wage as restaurants seek to control their labor costs,” said Tom Homes, PayMyTab CEO. PayMyTab offers guest analytics and loyalty along with their core values of EMV. “We’ve been told we’ll be one of only two recommended solutions by NCR in 2019.”

A consistent gripe we heard from the above solution providers was that Aloha was the only POS company charging them for integrations, adding costs to the merchant. This at least confirmed our observations as to why Aloha’s EMV options were so much more expensive.

After the four horsemen we have the major cloud POS providers.

Qu, formerly Gusto POS, has a semi-integrated platform solution. Niko Papademetriou, their head of Business Development, noted that it’s not a “cloud” EMV implementation nor is it a heavy on-premises solution, as the former often can’t support internet outages and the latter often requires a back office server. Qu’s EMV accepts all card and payment types with one integration, including Apple and Google Pay. It acts as a gateway to almost every acquirer and facilitates mobile EMV acceptable with Bluetooth, wifi or even device-level cellular connectivity.

Qu’s solution has full store and forward capabilities (when the internet or processor are out) for their transactions and supports multiple devices from Ingenico and Verifone, but has had trouble finding success with other cloud-EMV integrations and non-leading manufacturer EMV devices.

Revel started supporting EMV via Vantiv’s TriPOS in late 2016. They’ve had pay at the table since 2017 though they’ve seen no real interest in the technology due to lack of pin requirements. “Customers weren’t required to memorize pins here like they do in Europe or Canada so they still give their servers their cards and the servers run it on a machine in the back,” explained Revel CTO Erick Kobres.

Toast has had EMV running for over 15 months. Toast’s handheld device, Toast Go, became EMV-compliant three months ago and has a bevy of features: pay at the table, table side ordering, order-ready notifications, and the ability to collect guest reviews. Their EMV now has a customer-facing display as well. Toast has seen good speed in their EMV dip times at 2 seconds – which matters to QSR and fast casual brands who seek fast turnover.

Upserve had stand-alone EMV since the liability shift for $230. Recently they announced an integrated EMV play with table side ordering on Android. Previously Upserve was only available on iOS and the new EMV kit doesn’t cost any extra. The tablesides will be available in early 2019.

You tell us: is it acceptable for a “software” company to not have a functioning EMV solution more than 3 years past the deadline? Or more importantly, can a “software” company that doesn’t comply be one you should trust to run your critical software operations?

Probably not.

Original article from Reforming Retail here.

CUSTOMER COMMUNITIES AND THE FUTURE OF LOYALTY PROGRAMS

Changes in marketing technology and consumer behavior this past year are setting the stage for innovative trends to come. In terms of customer expectations, marketers are just now beginning to identify and cater to the influence a person’s family and friends exerts on their buying behavior. A customer’s community not only affects how they personally view brands, but it’s also directly linked to how loyal they are to brands. The bottom line: if your brand is only marketing to individuals, you’re missing a vital opportunity to connect with influencers behind many of those purchasing decisions. However, acknowledging and communicating with a customer’s reference group isn’t the only trend certain to impact loyalty this year, as electronic payments and omnichannel communication are poised to redefine loyalty programs.

Here’s how looking beyond individual consumers can strengthen your brand’s loyalty rewards program and what trends will impact loyalty during the remainder of 2019 and into 2020.

Designing for Customer Communities

Brands have traditionally approached the relationship between themselves and their customers as a one-to-one dynamic. However, as we witness increasingly large groups of consumers engaging collectively with brands, it has become important to recognize each individual in that social circle and understand the relationships among all members. Financial and motivational differences can be expected among the individuals of most groups, so brands must make determinations about how they are going to treat the collective. Regardless of the industry, brands must be very strategic about how they communicate with customers’ communities. The more ease and versatility a program offers, the greater likelihood it has of group adoption and advocacy. On the other side, if they offend one member, they risk offending the entire group.

Once brands start seeing customers as members of communities, it’s vital to understand the underlying motivators driving repeat customer visits. Oftentimes patrons keep coming back, not because of the product, building or facilities, but because of the relationships with others while engaging with brands. Take the gym, for example. We’ve applied HALOfit for cycling studios, among other fitness-related clients, and we’ve found that repeat business and engagement is really built upon connections with instructors and fellow gym members.

We’ve come to realize that rather than just friendship, these relationships represent support systems or competitive systems to consumers. In the example of the gym, some people go to compete and that’s the motivation – the relationship to the building means almost nothing. For others who view their gym network as a support system, the relationship with the trainer may be key. In stores, hotels or restaurants, these networks may be with clerks, waiting staff, or receptionists, to mention a few. As opposed to having any connection with facilities or buildings, this loyalty impetus is socially driven. Successful loyalty programs understand and are able to fully optimize such group dynamics, treating those patrons as a collective customer rather than a single one.

Greater Adoption of E-Payments

Beyond recognizing communities of customers, 2019 will see a number of critical changes to loyalty. The first trend is electronic payments. We’re seeing electronic payments changing everything, and the past few years are only the beginning. There are a lot of changes happening which are impacting industries from retail to restaurants and hospitality to gaming, and there are a lot of new technologies being introduced. These technologies can determine how consumers make purchasing decisions and carry out these transactions, which are dynamic advancements and a drastic change to the current status quo.

The epayment and epurchasing structure is critical because of the rich data it provides for actionable marketing not just after the fact, but during the actual purchasing decision and through the consummating of the sale. Additionally, when payment is put in the hands of the customers, it enables the company to focus on creating a phenomenal customer experience. For example, Apple employees are able to perform the hands-on expertise Apple is known for, without having to also juggle being cashiers. We’re also seeing companies like Whole Foods perfecting their order and delivery systems thanks to Amazon. Personally, I’ve had the opportunity to engage with electronic payment options for both of the aforementioned brands, and not only have the purchasing and epayments made the experience seamless and more enjoyable, but I find myself as a customer investing more of my own time and money in those brands as a direct result of these experiences.

Understanding your Best Customer

Another critical theme to loyalty in 2019 will be establishing the building blocks of omnichannel so that brands are able to determine the difference between a great customer and a not-so-great customer. Brands will really need to understand the dynamic of who, what and where their best customers are and we’re seeing a continued shift in this direction. This is a requirement for every company, no matter where they are on the loyalty journey. There’s always opportunity to know your customer better, to improve the customer experience and to enhance the delivery of that service and brand promise to the customer.

The influence of reference groups – social groups, work groups, family or close friends – on consumers’ behavior and attitudes cannot be denied. With that in mind, brands who truly want to cater to individuals must target the collective if they want their loyalty programs to offer an experience that will resonate across the board with both the customer and their communities. As 2019 rolls on, this perspective, along with optimizing electronic payments and ingraining an omnichannel approach, will go a long way in ensuring that your loyalty program will keep bringing customers back to your brand, albeit with a crew in tow.

About the Author: Jon C. Wolfe is the founder, president and CEO of House Advantage, an international customer loyalty, marketing, strategy and technology company headquartered in Las Vegas, the CEO of eTouchMenu, a sophisticated menu, ordering, and electronic payments platform, and a member of the Forbes Technology Council. With over a quarter century of senior casino management, technology and loyalty experience in the gaming and hospitality industries, Jon is widely considered an expert in business intelligence and loyalty technology and is renowned for his ability to leverage patron information across integrated resort operations to drive revenues and profitability.

 

 

Original Post Here.

eTOUCHMENU ANNOUNCES INTEGRATION PARTNERSHIP WITH SQUIRREL SYSTEMS

Partnership brings together digital menu leader with leading point-of-sale Innovator.

LAS VEGAS, April 9, 2019 /PRNewswire/ — eTouchMenuTM (a wholly-owned subsidiary of House Advantage, LLC) has announced its partnership with Squirrel Systems, a leading technology provider to the hospitality industry, as an integrated provider in point of sale software, enhanced EMV and mobile payment solutions. eTouchMenu provides the tools to turn order-taking and point-of-sales transactions into new opportunities for building customer loyalty and heightening brand engagement. Together, eTouchMenu and Squirrel Systems streamline operations, elevate the customer experience, and provide the most advanced and secure restaurant management platform.

“With the proven platforms and increased efficiencies, Squirrel Systems helps restaurants enable amazing customer experiences,” said Jon C. Wolfe, Chief Executive Officer of House Advantage and eTouchMenu. “Squirrel Systems point-of-sale fits seamlessly with the eTouchMenu suite of products and works hand-in hand with our core goal of extending the value of existing current products and systems through new and innovative fully integrated solutions, such as Squirrel Systems point of sale technologies,” concluded Wolfe.

About eTouchMenu:
Since its founding in 2012, eTouchMenu has quickly become the leading digital menu and payment solutions provider in the hospitality industry. As the industries only agnostic provider, the eTouchMenu suite of products deliver unparalleled success in providing immersive digital menu experiences, pay at the table EMV compliance and transforming the overall customer experience. eTouchMenu provides new opportunities for building customer loyalty, heightening brand engagement and creating high levels of ROI. For more information on eTouchMenu, please visit  www.etouchmenu.com

About House Advantage, LLC:
House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. Brands using House Advantage, increase customer engagement, generate vital business intelligence, and boost per-customer share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, NV, with offices in Macau SAR and Memphis, TN. For more information about House Advantage, please visit www.houseadv.com  

About Squirrel Systems
Squirrel Systems is proud to be celebrating 35 years as a technology provider to the global hospitality industry. Squirrel revolutionized the industry with the first touchscreen restaurant POS system and continues to introduce market leading innovations to help shape the industry. With a proven platform, extensive domain expertise, and industry leading service and support, Squirrel helps food and beverage operators enable amazing guest experiences. For more information, visit squirrelsystems.com.

JON C. WOLFE, FOUNDER AND CEO OF HOUSE ADVANTAGE, LLC AND eTOUCHMENU, ACCEPTED INTO FORBES TECHNOLOGY COUNCIL

Forbes Technology Council is an Invitation-Only Community for World-Class CIOs, CTOs, and Technology Executives

LAS VEGAS, March 27, 2019 /PRNewswire/ — Jon C. Wolfe, Founder and CEO of House Advantage, LLC, a loyalty marketing technologies company and eTouchMenu™, a leader in digital menu and payment solutions, has been accepted into Forbes Technology Council. The invitation-only community consists of world-class CIOs, CTOs, and technology executives.

Wolfe was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements.

“We are honored to welcome Jon into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Technology Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Wolfe has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected local leaders in a private forum. Wolfe will also be invited to work with a professional editorial team to share his expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

Finally, Wolfe will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

“It is a tremendous honor and privilege to be a chosen member of the Forbes Technology Council,” said Wolfe. “Forbes is an iconic name in the business community, and I am very excited to share my knowledge and insights with my Forbes Technology Council community peers and the wider business and technology community via Forbes.com.”

ABOUT FORBES COUNCILS: Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

For more information about Forbes Technology Council, visit forbestechcouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.

ABOUT HOUSE ADVANTAGE, LLC: House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. Brands using House Advantage, increase customer engagement, generate vital business intelligence, and boost per-customer share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, NV, with offices in Macau and Memphis, TN. For more information about House Advantage, please visit www.houseadv.com.

ABOUT eTouchMenu™: Since its founding in 2012, eTouchMenu has quickly become the leading digital menu and payment solutions provider in the hospitality industry. As the industries only agnostic provider, the eTouchMenu suite of products deliver unparalleled success in providing immersive digital menu experiences, pay at the table EMV compliance and transforming the overall customer experience. eTouchMenu provides new opportunities for building customer loyalty, heightening brand engagement and creating high levels of ROI. For more information on eTouchMenu, please visit www.etouchmenu.com

eTOUCHMENU LAUNCHES NEW WEBSITE & UPDATES BRAND

The team at eTouchMenu is pleased to announce a comprehensive update of the company’s website, offering users a cohesive and thoughtful branded experience that more accurately reflects the offerings and trajectory of the business.

We conducted a Q & A with eTouchMenu president Jon Wolfe, who shared his perspective on the acquisition of eTouchMenu, the new website, and where eTouchMenu fits in the broader market.

Why did the eTouchMenu website require an update (or to be created)?

eTouchMenu was acquired from a different company located in Minnesota. The website we inherited, we think, had a lot of difficulties initially, as did the product we purchased. We went through a large effort to rebrand the company, logos, colors, styles—and that certainly required an update. 

After the acquisition, we also focused on evolving the product. We stratified the eTouchMenu’s suite of solutions to better identify with different types of businesses, customers and price points.

We also added a lot of new functionality that was overdue for the marketplace and put us at the forefront of the technology being offered in this space. All of this demanded a rebrand, rerelease, and a better explanation to our customers and potential customers what it is that makes our technology and our company special.

What can people learn from the new website? What is its purpose?

Thanks to this rebrand, I believe people will better be able to understand why our company and our technology is heads and shoulders above the competitors. Our technology is special, our team is special, and we provide insightful services and solutions to an area of the industry which is very fragmented.

It’s hard to tell who the long-term players will be, and it’s important to be able to clearly verbalize to the marketplace the incredible success story that brought us here, and how we will be continuing to expand on that success in this field in upcoming years.

What are the features on the new website that people should take advantage of or pay close attention to?

We unveiled a lot of new technology this year—there’s no doubt about that. There are lots of exciting advancements out there on the site to take in and possibly consider for your business. However, I think the one huge theme through the entire site is that we are agnostic.

We are committed to integration and compatibility with any Point-of-Sales system, credit card processor, hardware available in the market, as well as large numbers of loyalty providers.

Our commitment is to provide a solution that embraces your current investment and philosophies, and extends that value through new capabilities, in a way that your business currently operates. Most people are not committed to that approach because it’s too expensive or takes a larger team to achieve that flexibility. However, we are heavily committed to being the most agnostic and malleable solution and company in the marketplace.

How does the eTouchMenu website reflect the ethos or approach of the brand? Is it “touch” optimized for mobile devices?

Our brand approach is very customer-centric. I think that certainly shines through on the site in so many areas. Additionally, the site visual stimulating and leans on much of our touch-driven menu technology that is head and shoulders above the rest.

While the newly updated site and product suite are exciting and robust, we are always working on improving the visual and tactile aspects of our technology, as well as making our interfaces more intuitive.

What do you want the world to know about this new the new website? What about eTouchMenu in general—and its acquisition?

I think we want the world to know that eTouchMenu is a different company than it was initially when we purchased it, we invested heavily, in technology, in the effort, in features, and in ease of use. That a one of a kind solution has been launched and we are committed to setting the standard for others in the industry to match.

eTOUCHMENU ON NEW EPISODE OF ADVANCEMENTS SERIES TO BROADCAST SUNDAY, DECEMBER 16TH @ 3:30PM ON CNBC

Exploring breakthroughs in digital technology, Hospitality, and more.

Jupiter, FL—A new episode of Advancements with Ted Danson will broadcast on Sunday, December 16, 2018 at 3:30p ET. (Tune in to CNBC and check your local listings for more information on this program.)

The Advancements television series is an information-based educational program, targeting recent advances across a number of industries and economies. Featuring state-of-the-art solutions and important issues facing today’s consumers and business professionals, Advancements focuses on cutting-edge developments, and brings this information to the public with the vision to enlighten about how technology and innovation continue to transform our world.

On this episode , Advancements will take a look at how technology is being used in the hospitality industry as it features eTouchMenu™, which is transforming traditional paper menus into immersive digital menu experiences – taking brand engagement to a new level.

“Constant developments in technology are creating immense opportunities for people throughout the world,” said Michael Devine, content development lead and senior producer for the Advancements series. “People can connect in ways never before thought possible, exchanging services, thoughts, and ideas, all on a global level. We look forward to sharing this with our viewers.”

For more information visit AdvancementsTV.com or call (866) 496-4065.

About eTouchMenu:

eTouchMenu is your “always-on” digital menu and payment partner for excellence in implementing, managing, and optimizing payment and guest ordering solutions. The industry’s only agnostic provider with a comprehensive suite of digital menu solutions delivers the guest experience, service speed and EMV pay-at-table compliance that customers require. eTouchMenu provides certified integrations with most POS providers, multiple loyalty, payment processors and PMS solutions. As seen on Innovations with Ed Begley, Jr. on Fox Business News, the eTouchMenu tablet and kiosk solutions are transforming traditional restaurant menus into immersive digital experiences with high levels of ROI. For more information on eTouchMenu, please visit www.etouchmenu.com.

eTOUCHMENU ANNOUNCES PARTNERSHIP WITH SKYWIRE

Enhanced customer experience due to combined digital menu tools and solutions that provide better, faster service.

LAS VEGAS, November 8, 2018 /PRNewsire/ – eTouchMenu™ (a wholly-owned subsidiary of House Advantage, LLC.) announced SkyWire as its strategic partner to provide eTouchMenu customers with a secure point of sale solution. SkyWire caters to the gaming industry, restaurant customers, along with hotel, hospitality, and food and beverage customers among others. The company’s marketing, technology products and customer segments align seamlessly with eTouchMenu’s digital menu technologies, strategies and customers.

“Our partnership is going to expand the capabilities of mobile ordering and payment. Now, a guest will be able to digitally order on a variety of mobile devices as well as complete their point of sale transactions, giving them complete control over their dining experience,” said SkyWire CEO Dennis Montellano. “We anticipate that the SkyWire eTouchMenu strategic partnership will be highly valuable to guests and look forward to continuing to surpass the industry standards.”

“Having SkyWire as our eTouchMenu point of sale system partner will help our customers manage day-to-day sales, and also help grow their businesses with our built-in loyalty and marketing software, and business intelligence,” said Jon C. Wolfe, Chief Executive Officer of House Advantage and eTouchMenu. “Working together, our customers will have unparalleled products for all verticals, integration of new hardware for more choices and so much more. We look forward to SkyWire’s contribution to this for a very long time to come” concluded Wolfe.

About eTouchMenu™:
eTouchMenu is your “always-on” digital menu and payment partner for excellence in implementing, managing, and optimizing payment and guest ordering solutions. The industry’s only agnostic provider with a comprehensive suite of digital menu solutions delivers the guest experience, service speed and EMV pay-at-table compliance that customers require. eTouchMenu provides certified integrations with most POS providers, multiple loyalty, payment processors and PMS solutions. As seen on Innovations with Ed Begley, Jr. on Fox Business News, the eTouchMenu tablet and kiosk solutions are transforming traditional restaurant menus into immersive digital experiences with high levels of ROI.

For more information on eTouchMenu, please visit www.etouchmenu.com. To watch the Innovations with Ed Begley, Jr. segment, please click here.

About House Advantage, LLC:
House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. Brands using House Advantage, increase customer engagement, generate vital business intelligence, and boost per-customer share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, NV, with offices in Macau and Memphis, TN.

For more information about House Advantage, please visit: www.houseadv.com.

About SkyWire:
SkyWire is an award-winning provider of enterprise-grade technologies for the hospitality industry. SkyWire’s cloud-based solution set includes Point-of-Sale, Mobile Marketing, Spa & Activities, and Time & Attendance Systems, enabling customers to optimize their management and marketing efforts by using cutting-edge hardware and proprietary software solutions. SkyWire delivers world-class, core enterprise technologies that are versatile, secure, and resilient.

For more information, visit http://www.skywire.com.

For Press related info regarding eTouchMenu/House Advantage, please contact:
Constance Aguilar
The Abbi Agency
775-323-2977
Constance@theabbiagency.com

For info regarding SkyWire, please contact:
Katherine Rapp Leon
Strategic Initiatives Manager
SkyWire Inc.
702.479.3726
kleon@skywire.com

For Product related information related to eTouchMenuTM /House Advantage/ please contact:
Jeff R. Baldi
Vice President, Sales
House Advantage, LLC. / eTouchMenu
702.240.4655 x1167
Jeff.baldi@houseadv.com

MISSED INNOVATIONS SEGMENT FEATURING eTOUCHMENU ON FOX BUSINESS? CATCH IT ON THE HISTORY CHANNEL ON 11/14

Innovations with Ed Begley, Jr. will broadcast on November 14, 2018 at 6:30a ET via History Channel. Check your local listings for more information.

Exploring how technology is being used in the hospitality industry, Innovations will focus on eTouchMenu™, which is transforming traditional paper menus into immersive digital menu experiences – taking brand engagement to a new level.

“eTouchMenu is a fully integrated proactive menu solution developed to meet all the needs of the hospitality industry,” said Jon C. Wolfe, President & CEO of eTouchMenu. “We are at the leading edge of capturing customer data and driving new business along with the highest levels of customer loyalty.”

The show will also educate about eTouchMenu™ SmartMenu™ software, which has the most intuitive user interface on the digital menu market. For a guest or patron, finding what they want is an easy and fun interactive experience.

“As technology transforms our world it provides us with new ways to engage with each other and with consumers,” said Will Spilecki, senior producer for the Innovations television series. “We look forward to sharing this information with our viewers.”

About Innovations & DMG Productions:
Innovations, hosted by award winning actor Ed Begley, Jr., is an information-based series geared toward educating the public on the latest breakthroughs in all areas of society. Featuring practical solutions and important issues facing consumers and professionals alike, Innovations focuses on cutting-edge advancements in everything from health and wellness to global business, renewable energy, and more.

Backed by experts in various fields, and a team dedicated to education and advancement, DMG Productions consistently produces commercial-free, educational programming on which both viewers and networks depend.

For more information visit: http://www.InnovationsTelevision.com or contact (866) 496-4065.

eTOUCHMENU ANNOUNCES PARTNERSHIP WITH FREEDOMPAY

Integration of Industry Leading Technology and Solutions Bolsters Customer Service and Data Security with Fully Integrated Payment Options

LAS VEGAS, Oct. 31, 2018 /PRNewswire/ — eTouchMenuTM (a wholly-owned subsidiary of House Advantage, LLC) has announced its partnership with FreedomPay, a global leader in secure commerce technology, to provide eTouchMenu customers with a secure world-class payment experience to seamlessly integrate diverse payment methodologies and currencies on a single, unified platform.

The partnership will enable both companies to help merchants securely embrace the latest payment options across restaurant, airport, hotel, retail stores, family entertainment operations and casinos worldwide, further bolstering FreedomPay’s position as the industry leading commerce platform and eTouchMenu’s position as the leader in digital menu technology. The partnership will fully integrate eTouchMenu’s technology while ensuring safe, secure and efficient transactions. FreedomPay’s award winning PCI validated, Point to Point Encryption (P2PE) Commerce Platform will secure all payments nationally where eTouchMenu technology is present.

“FreedomPay’s world-class platform enables payments to be processed smartly, securely and seamlessly across a variety of industries globally,” said Paul Guidone, Vice President Sales Solutions at FreedomPay. “By partnering with eTouchMenu, we’re ensuring they have the best tools to provide their customers with an uninterrupted experience.”

“We are thrilled to be partnering with FreedomPay and to be offering their commerce platform to our customers as a means to protect their credit card data,” said Jon C. Wolfe, Chief Executive Officer of House Advantage and eTouchMenu. “At eTouchMenu we strive to optimize the efficiency of the restaurant operation through improved order accuracy, simplified payment processing, and by providing the safest and most secure payment solutions for our merchants and customers. Working in tandem with FreedomPay allows us to do just that and more.”

About eTouchMenu
eTouchMenu is your “always-on” digital menu and payment partner for excellence in implementing, managing, and optimizing payment and guest ordering solutions. The industry’s only agnostic provider with a comprehensive suite of digital menu solutions delivers the guest experience, service speed and EMV pay-at-table compliance that customers require. eTouchMenu provides certified integrations with most POS providers, multiple loyalty, payment processors and PMS solutions. As seen on Innovations with Ed Begley, Jr. on Fox Business News, the eTouchMenu tablet and kiosk solutions are transforming traditional restaurant menus into immersive digital experiences with high levels of ROI. For more information on eTouchMenu, please visit www.etouchmenu.com.

About House Advantage, LLC:
House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. Brands using House Advantage, increase customer engagement, generate vital business intelligence, and boost per-customer share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, NV, with offices in Macau and Memphis, TN.

For more information about House Advantage, please visit: www.houseadv.com.

About FreedomPay
The FreedomPay Commerce Platform is the best way for merchants to simplify complex payment environments. Validated by the PCI Security Standards Council for Point-to-Point Encryption (P2PE) along with EMV, Tokenization, Contactless and DCC capabilities, global leaders in retail, hospitality, gaming, education, healthcare and financial services trust FreedomPay to deliver unmatched security and advanced value-added services. As the industry’s first TransAtlantic payments solution with integrations across top point-of-sale, device manufacturers and payment processors, supported by rapid API adoption, FreedomPay is driving the future of commerce and customer interaction. For more information, go to www.freedompay.com.

eTOUCHMENU ANNOUNCES STRATEGIC PARTNERSHIP WITH INGENICO GROUP

Partnered companies to work together in delivering exciting, innovative and seamless mobile solutions for merchant customers.

LAS VEGAS, Oct. 18, 2018 /PRNewswire/ — eTouchMenu™ (a wholly-owned subsidiary of House Advantage, LLC.) has announced its strategic partnership with Ingenico Group, leveraging the technology firm’s mobile point of sales (POS) platform and hardware to provide customers with a full array of mobile ordering solutions and functionality.

Ingenico Group’s technology enables merchants of all sizes to accept electronic forms of payment where ever they need to serve customers—whether it be at a countertop, in an aisle, at the table, or in the field. This allows merchants to order to create a consistent and engaging experience across all channels that drive customer loyalty and success.

While eTouchMenu’s suite of digital menu offerings, marketing strategies, and other products is already extensive, Ingenico Group’s hardware and software solution will extend the company’s reach to a broader range of touch points and devices—including Apple’s iOS and Google’s Android platforms. The extended reach and technical capabilities gained from the Ingenico-eTouchMenu partnership will, consequently, help the companies optimize their product offering and market segmentation efforts.

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