eTOUCHMENU ANNOUNCES INTEGRATION PARTNERSHIP WITH SQUIRREL SYSTEMS

Partnership brings together digital menu leader with leading point-of-sale Innovator.

LAS VEGAS, April 9, 2019 /PRNewswire/ — eTouchMenuTM (a wholly-owned subsidiary of House Advantage, LLC) has announced its partnership with Squirrel Systems, a leading technology provider to the hospitality industry, as an integrated provider in point of sale software, enhanced EMV and mobile payment solutions. eTouchMenu provides the tools to turn order-taking and point-of-sales transactions into new opportunities for building customer loyalty and heightening brand engagement. Together, eTouchMenu and Squirrel Systems streamline operations, elevate the customer experience, and provide the most advanced and secure restaurant management platform.

“With the proven platforms and increased efficiencies, Squirrel Systems helps restaurants enable amazing customer experiences,” said Jon C. Wolfe, Chief Executive Officer of House Advantage and eTouchMenu. “Squirrel Systems point-of-sale fits seamlessly with the eTouchMenu suite of products and works hand-in hand with our core goal of extending the value of existing current products and systems through new and innovative fully integrated solutions, such as Squirrel Systems point of sale technologies,” concluded Wolfe.

About eTouchMenu:
Since its founding in 2012, eTouchMenu has quickly become the leading digital menu and payment solutions provider in the hospitality industry. As the industries only agnostic provider, the eTouchMenu suite of products deliver unparalleled success in providing immersive digital menu experiences, pay at the table EMV compliance and transforming the overall customer experience. eTouchMenu provides new opportunities for building customer loyalty, heightening brand engagement and creating high levels of ROI. For more information on eTouchMenu, please visit  www.etouchmenu.com

About House Advantage, LLC:
House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. Brands using House Advantage, increase customer engagement, generate vital business intelligence, and boost per-customer share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, NV, with offices in Macau SAR and Memphis, TN. For more information about House Advantage, please visit www.houseadv.com  

About Squirrel Systems
Squirrel Systems is proud to be celebrating 35 years as a technology provider to the global hospitality industry. Squirrel revolutionized the industry with the first touchscreen restaurant POS system and continues to introduce market leading innovations to help shape the industry. With a proven platform, extensive domain expertise, and industry leading service and support, Squirrel helps food and beverage operators enable amazing guest experiences. For more information, visit squirrelsystems.com.

JON C. WOLFE, FOUNDER AND CEO OF HOUSE ADVANTAGE, LLC AND eTOUCHMENU, ACCEPTED INTO FORBES TECHNOLOGY COUNCIL

Forbes Technology Council is an Invitation-Only Community for World-Class CIOs, CTOs, and Technology Executives

LAS VEGAS, March 27, 2019 /PRNewswire/ — Jon C. Wolfe, Founder and CEO of House Advantage, LLC, a loyalty marketing technologies company and eTouchMenu™, a leader in digital menu and payment solutions, has been accepted into Forbes Technology Council. The invitation-only community consists of world-class CIOs, CTOs, and technology executives.

Wolfe was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements.

“We are honored to welcome Jon into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Technology Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Wolfe has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected local leaders in a private forum. Wolfe will also be invited to work with a professional editorial team to share his expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

Finally, Wolfe will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

“It is a tremendous honor and privilege to be a chosen member of the Forbes Technology Council,” said Wolfe. “Forbes is an iconic name in the business community, and I am very excited to share my knowledge and insights with my Forbes Technology Council community peers and the wider business and technology community via Forbes.com.”

ABOUT FORBES COUNCILS: Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

For more information about Forbes Technology Council, visit forbestechcouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.

ABOUT HOUSE ADVANTAGE, LLC: House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. Brands using House Advantage, increase customer engagement, generate vital business intelligence, and boost per-customer share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, NV, with offices in Macau and Memphis, TN. For more information about House Advantage, please visit www.houseadv.com.

ABOUT eTouchMenu™: Since its founding in 2012, eTouchMenu has quickly become the leading digital menu and payment solutions provider in the hospitality industry. As the industries only agnostic provider, the eTouchMenu suite of products deliver unparalleled success in providing immersive digital menu experiences, pay at the table EMV compliance and transforming the overall customer experience. eTouchMenu provides new opportunities for building customer loyalty, heightening brand engagement and creating high levels of ROI. For more information on eTouchMenu, please visit www.etouchmenu.com

eTOUCHMENU LAUNCHES NEW WEBSITE & UPDATES BRAND

The team at eTouchMenu is pleased to announce a comprehensive update of the company’s website, offering users a cohesive and thoughtful branded experience that more accurately reflects the offerings and trajectory of the business.

We conducted a Q & A with eTouchMenu president Jon Wolfe, who shared his perspective on the acquisition of eTouchMenu, the new website, and where eTouchMenu fits in the broader market.

Why did the eTouchMenu website require an update (or to be created)?

eTouchMenu was acquired from a different company located in Minnesota. The website we inherited, we think, had a lot of difficulties initially, as did the product we purchased. We went through a large effort to rebrand the company, logos, colors, styles—and that certainly required an update. 

After the acquisition, we also focused on evolving the product. We stratified the eTouchMenu’s suite of solutions to better identify with different types of businesses, customers and price points.

We also added a lot of new functionality that was overdue for the marketplace and put us at the forefront of the technology being offered in this space. All of this demanded a rebrand, rerelease, and a better explanation to our customers and potential customers what it is that makes our technology and our company special.

What can people learn from the new website? What is its purpose?

Thanks to this rebrand, I believe people will better be able to understand why our company and our technology is heads and shoulders above the competitors. Our technology is special, our team is special, and we provide insightful services and solutions to an area of the industry which is very fragmented.

It’s hard to tell who the long-term players will be, and it’s important to be able to clearly verbalize to the marketplace the incredible success story that brought us here, and how we will be continuing to expand on that success in this field in upcoming years.

What are the features on the new website that people should take advantage of or pay close attention to?

We unveiled a lot of new technology this year—there’s no doubt about that. There are lots of exciting advancements out there on the site to take in and possibly consider for your business. However, I think the one huge theme through the entire site is that we are agnostic.

We are committed to integration and compatibility with any Point-of-Sales system, credit card processor, hardware available in the market, as well as large numbers of loyalty providers.

Our commitment is to provide a solution that embraces your current investment and philosophies, and extends that value through new capabilities, in a way that your business currently operates. Most people are not committed to that approach because it’s too expensive or takes a larger team to achieve that flexibility. However, we are heavily committed to being the most agnostic and malleable solution and company in the marketplace.

How does the eTouchMenu website reflect the ethos or approach of the brand? Is it “touch” optimized for mobile devices?

Our brand approach is very customer-centric. I think that certainly shines through on the site in so many areas. Additionally, the site visual stimulating and leans on much of our touch-driven menu technology that is head and shoulders above the rest.

While the newly updated site and product suite are exciting and robust, we are always working on improving the visual and tactile aspects of our technology, as well as making our interfaces more intuitive.

What do you want the world to know about this new the new website? What about eTouchMenu in general—and its acquisition?

I think we want the world to know that eTouchMenu is a different company than it was initially when we purchased it, we invested heavily, in technology, in the effort, in features, and in ease of use. That a one of a kind solution has been launched and we are committed to setting the standard for others in the industry to match.

eTOUCHMENU ON NEW EPISODE OF ADVANCEMENTS SERIES TO BROADCAST SUNDAY, DECEMBER 16TH @ 3:30PM ON CNBC

Exploring breakthroughs in digital technology, Hospitality, and more.

Jupiter, FL—A new episode of Advancements with Ted Danson will broadcast on Sunday, December 16, 2018 at 3:30p ET. (Tune in to CNBC and check your local listings for more information on this program.)

The Advancements television series is an information-based educational program, targeting recent advances across a number of industries and economies. Featuring state-of-the-art solutions and important issues facing today’s consumers and business professionals, Advancements focuses on cutting-edge developments, and brings this information to the public with the vision to enlighten about how technology and innovation continue to transform our world.

On this episode , Advancements will take a look at how technology is being used in the hospitality industry as it features eTouchMenu™, which is transforming traditional paper menus into immersive digital menu experiences – taking brand engagement to a new level.

“Constant developments in technology are creating immense opportunities for people throughout the world,” said Michael Devine, content development lead and senior producer for the Advancements series. “People can connect in ways never before thought possible, exchanging services, thoughts, and ideas, all on a global level. We look forward to sharing this with our viewers.”

For more information visit AdvancementsTV.com or call (866) 496-4065.

About eTouchMenu:

eTouchMenu is your “always-on” digital menu and payment partner for excellence in implementing, managing, and optimizing payment and guest ordering solutions. The industry’s only agnostic provider with a comprehensive suite of digital menu solutions delivers the guest experience, service speed and EMV pay-at-table compliance that customers require. eTouchMenu provides certified integrations with most POS providers, multiple loyalty, payment processors and PMS solutions. As seen on Innovations with Ed Begley, Jr. on Fox Business News, the eTouchMenu tablet and kiosk solutions are transforming traditional restaurant menus into immersive digital experiences with high levels of ROI. For more information on eTouchMenu, please visit www.etouchmenu.com.

eTOUCHMENU ANNOUNCES PARTNERSHIP WITH SKYWIRE

Enhanced customer experience due to combined digital menu tools and solutions that provide better, faster service.

LAS VEGAS, November 8, 2018 /PRNewsire/ – eTouchMenu™ (a wholly-owned subsidiary of House Advantage, LLC.) announced SkyWire as its strategic partner to provide eTouchMenu customers with a secure point of sale solution. SkyWire caters to the gaming industry, restaurant customers, along with hotel, hospitality, and food and beverage customers among others. The company’s marketing, technology products and customer segments align seamlessly with eTouchMenu’s digital menu technologies, strategies and customers.

“Our partnership is going to expand the capabilities of mobile ordering and payment. Now, a guest will be able to digitally order on a variety of mobile devices as well as complete their point of sale transactions, giving them complete control over their dining experience,” said SkyWire CEO Dennis Montellano. “We anticipate that the SkyWire eTouchMenu strategic partnership will be highly valuable to guests and look forward to continuing to surpass the industry standards.”

“Having SkyWire as our eTouchMenu point of sale system partner will help our customers manage day-to-day sales, and also help grow their businesses with our built-in loyalty and marketing software, and business intelligence,” said Jon C. Wolfe, Chief Executive Officer of House Advantage and eTouchMenu. “Working together, our customers will have unparalleled products for all verticals, integration of new hardware for more choices and so much more. We look forward to SkyWire’s contribution to this for a very long time to come” concluded Wolfe.

About eTouchMenu™:
eTouchMenu is your “always-on” digital menu and payment partner for excellence in implementing, managing, and optimizing payment and guest ordering solutions. The industry’s only agnostic provider with a comprehensive suite of digital menu solutions delivers the guest experience, service speed and EMV pay-at-table compliance that customers require. eTouchMenu provides certified integrations with most POS providers, multiple loyalty, payment processors and PMS solutions. As seen on Innovations with Ed Begley, Jr. on Fox Business News, the eTouchMenu tablet and kiosk solutions are transforming traditional restaurant menus into immersive digital experiences with high levels of ROI.

For more information on eTouchMenu, please visit www.etouchmenu.com. To watch the Innovations with Ed Begley, Jr. segment, please click here.

About House Advantage, LLC:
House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. Brands using House Advantage, increase customer engagement, generate vital business intelligence, and boost per-customer share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, NV, with offices in Macau and Memphis, TN.

For more information about House Advantage, please visit: www.houseadv.com.

About SkyWire:
SkyWire is an award-winning provider of enterprise-grade technologies for the hospitality industry. SkyWire’s cloud-based solution set includes Point-of-Sale, Mobile Marketing, Spa & Activities, and Time & Attendance Systems, enabling customers to optimize their management and marketing efforts by using cutting-edge hardware and proprietary software solutions. SkyWire delivers world-class, core enterprise technologies that are versatile, secure, and resilient.

For more information, visit http://www.skywire.com.

For Press related info regarding eTouchMenu/House Advantage, please contact:
Constance Aguilar
The Abbi Agency
775-323-2977
Constance@theabbiagency.com

For info regarding SkyWire, please contact:
Katherine Rapp Leon
Strategic Initiatives Manager
SkyWire Inc.
702.479.3726
kleon@skywire.com

For Product related information related to eTouchMenuTM /House Advantage/ please contact:
Jeff R. Baldi
Vice President, Sales
House Advantage, LLC. / eTouchMenu
702.240.4655 x1167
Jeff.baldi@houseadv.com

MISSED INNOVATIONS SEGMENT FEATURING eTOUCHMENU ON FOX BUSINESS? CATCH IT ON THE HISTORY CHANNEL ON 11/14

Innovations with Ed Begley, Jr. will broadcast on November 14, 2018 at 6:30a ET via History Channel. Check your local listings for more information.

Exploring how technology is being used in the hospitality industry, Innovations will focus on eTouchMenu™, which is transforming traditional paper menus into immersive digital menu experiences – taking brand engagement to a new level.

“eTouchMenu is a fully integrated proactive menu solution developed to meet all the needs of the hospitality industry,” said Jon C. Wolfe, President & CEO of eTouchMenu. “We are at the leading edge of capturing customer data and driving new business along with the highest levels of customer loyalty.”

The show will also educate about eTouchMenu™ SmartMenu™ software, which has the most intuitive user interface on the digital menu market. For a guest or patron, finding what they want is an easy and fun interactive experience.

“As technology transforms our world it provides us with new ways to engage with each other and with consumers,” said Will Spilecki, senior producer for the Innovations television series. “We look forward to sharing this information with our viewers.”

About Innovations & DMG Productions:
Innovations, hosted by award winning actor Ed Begley, Jr., is an information-based series geared toward educating the public on the latest breakthroughs in all areas of society. Featuring practical solutions and important issues facing consumers and professionals alike, Innovations focuses on cutting-edge advancements in everything from health and wellness to global business, renewable energy, and more.

Backed by experts in various fields, and a team dedicated to education and advancement, DMG Productions consistently produces commercial-free, educational programming on which both viewers and networks depend.

For more information visit: http://www.InnovationsTelevision.com or contact (866) 496-4065.

eTOUCHMENU ANNOUNCES PARTNERSHIP WITH FREEDOMPAY

Integration of Industry Leading Technology and Solutions Bolsters Customer Service and Data Security with Fully Integrated Payment Options

LAS VEGAS, Oct. 31, 2018 /PRNewswire/ — eTouchMenuTM (a wholly-owned subsidiary of House Advantage, LLC) has announced its partnership with FreedomPay, a global leader in secure commerce technology, to provide eTouchMenu customers with a secure world-class payment experience to seamlessly integrate diverse payment methodologies and currencies on a single, unified platform.

The partnership will enable both companies to help merchants securely embrace the latest payment options across restaurant, airport, hotel, retail stores, family entertainment operations and casinos worldwide, further bolstering FreedomPay’s position as the industry leading commerce platform and eTouchMenu’s position as the leader in digital menu technology. The partnership will fully integrate eTouchMenu’s technology while ensuring safe, secure and efficient transactions. FreedomPay’s award winning PCI validated, Point to Point Encryption (P2PE) Commerce Platform will secure all payments nationally where eTouchMenu technology is present.

“FreedomPay’s world-class platform enables payments to be processed smartly, securely and seamlessly across a variety of industries globally,” said Paul Guidone, Vice President Sales Solutions at FreedomPay. “By partnering with eTouchMenu, we’re ensuring they have the best tools to provide their customers with an uninterrupted experience.”

“We are thrilled to be partnering with FreedomPay and to be offering their commerce platform to our customers as a means to protect their credit card data,” said Jon C. Wolfe, Chief Executive Officer of House Advantage and eTouchMenu. “At eTouchMenu we strive to optimize the efficiency of the restaurant operation through improved order accuracy, simplified payment processing, and by providing the safest and most secure payment solutions for our merchants and customers. Working in tandem with FreedomPay allows us to do just that and more.”

About eTouchMenu
eTouchMenu is your “always-on” digital menu and payment partner for excellence in implementing, managing, and optimizing payment and guest ordering solutions. The industry’s only agnostic provider with a comprehensive suite of digital menu solutions delivers the guest experience, service speed and EMV pay-at-table compliance that customers require. eTouchMenu provides certified integrations with most POS providers, multiple loyalty, payment processors and PMS solutions. As seen on Innovations with Ed Begley, Jr. on Fox Business News, the eTouchMenu tablet and kiosk solutions are transforming traditional restaurant menus into immersive digital experiences with high levels of ROI. For more information on eTouchMenu, please visit www.etouchmenu.com.

About House Advantage, LLC:
House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. Brands using House Advantage, increase customer engagement, generate vital business intelligence, and boost per-customer share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, NV, with offices in Macau and Memphis, TN.

For more information about House Advantage, please visit: www.houseadv.com.

About FreedomPay
The FreedomPay Commerce Platform is the best way for merchants to simplify complex payment environments. Validated by the PCI Security Standards Council for Point-to-Point Encryption (P2PE) along with EMV, Tokenization, Contactless and DCC capabilities, global leaders in retail, hospitality, gaming, education, healthcare and financial services trust FreedomPay to deliver unmatched security and advanced value-added services. As the industry’s first TransAtlantic payments solution with integrations across top point-of-sale, device manufacturers and payment processors, supported by rapid API adoption, FreedomPay is driving the future of commerce and customer interaction. For more information, go to www.freedompay.com.

eTOUCHMENU ANNOUNCES STRATEGIC PARTNERSHIP WITH INGENICO GROUP

Partnered companies to work together in delivering exciting, innovative and seamless mobile solutions for merchant customers.

LAS VEGAS, Oct. 18, 2018 /PRNewswire/ — eTouchMenu™ (a wholly-owned subsidiary of House Advantage, LLC.) has announced its strategic partnership with Ingenico Group, leveraging the technology firm’s mobile point of sales (POS) platform and hardware to provide customers with a full array of mobile ordering solutions and functionality.

Ingenico Group’s technology enables merchants of all sizes to accept electronic forms of payment where ever they need to serve customers—whether it be at a countertop, in an aisle, at the table, or in the field. This allows merchants to order to create a consistent and engaging experience across all channels that drive customer loyalty and success.

While eTouchMenu’s suite of digital menu offerings, marketing strategies, and other products is already extensive, Ingenico Group’s hardware and software solution will extend the company’s reach to a broader range of touch points and devices—including Apple’s iOS and Google’s Android platforms. The extended reach and technical capabilities gained from the Ingenico-eTouchMenu partnership will, consequently, help the companies optimize their product offering and market segmentation efforts.

To read full article, please click here.

TUNE IN ON 10/20 AS INNOVATIONS EXPLORES BREAKTHROUGHS IN TECHNOLOGY, FEATURING eTOUCHMENU

Jupiter, FL (PRWEB) October 15, 2018 – Innovations with Ed Begley, Jr. will broadcast on Saturday, October 20, 2018 at 5:00p ET via Fox Business. Check your local listings for more information.

Learn how technology is being used in the hospitality industry as Innovations explores how eTouchMenu™ transforms traditional paper menus into immersive digital menu experiences, taking brand engagement to a new level. The segment will also educate about eTouchMenu™ SmartMenu™ software, which has the most intuitive user interface on the digital menu market. For a guest or patron, finding what they want is an easy and fun interactive experience.

Focusing on wellness in the workplace the show will explore how Oh My Green uses technology, analytics, and design to empower its customers – delivering what employees want, while easily managing the budget and eliminating waste.

Next, viewers will learn how Winding Tree is building a decentralized alternative to the current concentrated travel distribution landscape; one where anyone can access inventory directly from suppliers.

Finally, the show will enlighten viewers about the NEX platform for complex decentralized cryptographic trade and payment service creation. Watch to explore how NEX combines the NEO blockchain with an off-chain matching engine to enable much faster and more complex trades than existing decentralized exchanges.

“Technology continues to drastically impact everything it touches, making processes and operations run more smoothly than ever before,” said Will Spilecki, senior producer for the Innovations television series.

To see full article, please click here.

eTOUCHMENU ANNOUNCES STRATEGIC POINT OF SALE PARTNERSHIP WITH POSDATA GROUP

GIG HARBOR, Wash. October 11, 2018 – eTouchMenuTM (a wholly-owned subsidiary of House Advantage, LLC) announced its partnership with POSDATA Group, Inc., the premier payments systems distributor for the North American channel. This partnership delivers server-assisted tableside ordering and customer-facing, self-ordering kiosks and tablets that plug into any existing hospitality point of sale (POS) software. The fully integrated bundle is comprised of eTouchMenu software loaded onto tabletop and hand-held ordering and payment devices deployed through POSDATA’s distribution facility in Louisville, Ky.

“We are extremely excited to officially announce our commercial relationship with POSDATA Group,” said Jon C. Wolfe, CEO of House Advantage and eTouchMenu. “We will provide customers and contacts of POSDATA with unparalleled integration, menu and payment solutions in line with what they have already come to expect. POSDATA and eTouchMenu are a perfect match in brand and culture, and meld nicely with our product philosophy of extending value of existing system investments.”

To read full article, please click here.