Integration of Industry Leading Technology and Solutions Bolsters Customer Service and Data Security with Fully Integrated Payment Options

LAS VEGAS, Oct. 31, 2018 /PRNewswire/ — eTouchMenuTM (a wholly-owned subsidiary of House Advantage, LLC) has announced its partnership with FreedomPay, a global leader in secure commerce technology, to provide eTouchMenu customers with a secure world-class payment experience to seamlessly integrate diverse payment methodologies and currencies on a single, unified platform.

The partnership will enable both companies to help merchants securely embrace the latest payment options across restaurant, airport, hotel, retail stores, family entertainment operations and casinos worldwide, further bolstering FreedomPay’s position as the industry leading commerce platform and eTouchMenu’s position as the leader in digital menu technology. The partnership will fully integrate eTouchMenu’s technology while ensuring safe, secure and efficient transactions. FreedomPay’s award winning PCI validated, Point to Point Encryption (P2PE) Commerce Platform will secure all payments nationally where eTouchMenu technology is present.

“FreedomPay’s world-class platform enables payments to be processed smartly, securely and seamlessly across a variety of industries globally,” said Paul Guidone, Vice President Sales Solutions at FreedomPay. “By partnering with eTouchMenu, we’re ensuring they have the best tools to provide their customers with an uninterrupted experience.”

“We are thrilled to be partnering with FreedomPay and to be offering their commerce platform to our customers as a means to protect their credit card data,” said Jon C. Wolfe, Chief Executive Officer of House Advantage and eTouchMenu. “At eTouchMenu we strive to optimize the efficiency of the restaurant operation through improved order accuracy, simplified payment processing, and by providing the safest and most secure payment solutions for our merchants and customers. Working in tandem with FreedomPay allows us to do just that and more.”

About eTouchMenu
eTouchMenu is your “always-on” digital menu and payment partner for excellence in implementing, managing, and optimizing payment and guest ordering solutions. The industry’s only agnostic provider with a comprehensive suite of digital menu solutions delivers the guest experience, service speed and EMV pay-at-table compliance that customers require. eTouchMenu provides certified integrations with most POS providers, multiple loyalty, payment processors and PMS solutions. As seen on Innovations with Ed Begley, Jr. on Fox Business News, the eTouchMenu tablet and kiosk solutions are transforming traditional restaurant menus into immersive digital experiences with high levels of ROI. For more information on eTouchMenu, please visit

About House Advantage, LLC:
House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. Brands using House Advantage, increase customer engagement, generate vital business intelligence, and boost per-customer share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, NV, with offices in Macau and Memphis, TN.

For more information about House Advantage, please visit:

About FreedomPay
The FreedomPay Commerce Platform is the best way for merchants to simplify complex payment environments. Validated by the PCI Security Standards Council for Point-to-Point Encryption (P2PE) along with EMV, Tokenization, Contactless and DCC capabilities, global leaders in retail, hospitality, gaming, education, healthcare and financial services trust FreedomPay to deliver unmatched security and advanced value-added services. As the industry’s first TransAtlantic payments solution with integrations across top point-of-sale, device manufacturers and payment processors, supported by rapid API adoption, FreedomPay is driving the future of commerce and customer interaction. For more information, go to


Partnered companies to work together in delivering exciting, innovative and seamless mobile solutions for merchant customers.

LAS VEGAS, Oct. 18, 2018 /PRNewswire/ — eTouchMenu™ (a wholly-owned subsidiary of House Advantage, LLC.) has announced its strategic partnership with Ingenico Group, leveraging the technology firm’s mobile point of sales (POS) platform and hardware to provide customers with a full array of mobile ordering solutions and functionality.

Ingenico Group’s technology enables merchants of all sizes to accept electronic forms of payment where ever they need to serve customers—whether it be at a countertop, in an aisle, at the table, or in the field. This allows merchants to order to create a consistent and engaging experience across all channels that drive customer loyalty and success.

While eTouchMenu’s suite of digital menu offerings, marketing strategies, and other products is already extensive, Ingenico Group’s hardware and software solution will extend the company’s reach to a broader range of touch points and devices—including Apple’s iOS and Google’s Android platforms. The extended reach and technical capabilities gained from the Ingenico-eTouchMenu partnership will, consequently, help the companies optimize their product offering and market segmentation efforts.

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Jupiter, FL (PRWEB) October 15, 2018 – Innovations with Ed Begley, Jr. will broadcast on Saturday, October 20, 2018 at 5:00p ET via Fox Business. Check your local listings for more information.

Learn how technology is being used in the hospitality industry as Innovations explores how eTouchMenu™ transforms traditional paper menus into immersive digital menu experiences, taking brand engagement to a new level. The segment will also educate about eTouchMenu™ SmartMenu™ software, which has the most intuitive user interface on the digital menu market. For a guest or patron, finding what they want is an easy and fun interactive experience.

Focusing on wellness in the workplace the show will explore how Oh My Green uses technology, analytics, and design to empower its customers – delivering what employees want, while easily managing the budget and eliminating waste.

Next, viewers will learn how Winding Tree is building a decentralized alternative to the current concentrated travel distribution landscape; one where anyone can access inventory directly from suppliers.

Finally, the show will enlighten viewers about the NEX platform for complex decentralized cryptographic trade and payment service creation. Watch to explore how NEX combines the NEO blockchain with an off-chain matching engine to enable much faster and more complex trades than existing decentralized exchanges.

“Technology continues to drastically impact everything it touches, making processes and operations run more smoothly than ever before,” said Will Spilecki, senior producer for the Innovations television series.

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GIG HARBOR, Wash. October 11, 2018 – eTouchMenuTM (a wholly-owned subsidiary of House Advantage, LLC) announced its partnership with POSDATA Group, Inc., the premier payments systems distributor for the North American channel. This partnership delivers server-assisted tableside ordering and customer-facing, self-ordering kiosks and tablets that plug into any existing hospitality point of sale (POS) software. The fully integrated bundle is comprised of eTouchMenu software loaded onto tabletop and hand-held ordering and payment devices deployed through POSDATA’s distribution facility in Louisville, Ky.

“We are extremely excited to officially announce our commercial relationship with POSDATA Group,” said Jon C. Wolfe, CEO of House Advantage and eTouchMenu. “We will provide customers and contacts of POSDATA with unparalleled integration, menu and payment solutions in line with what they have already come to expect. POSDATA and eTouchMenu are a perfect match in brand and culture, and meld nicely with our product philosophy of extending value of existing system investments.”

To read full article, please click here.