Why eTouch

With several digital menu services in high circulation at popular chain restaurants, what sets eTouchMenu apart? The answer is simple: eTouchMenu offers more. More customizability. More features. More support. More results.

Every one of the benefits of eTouchMenu comes back to one premise: better customer service and a higher ROI.

Increase Revenue

  • SmartMenu™ Flow - Every device that uses SmartMenu™ software has the most intuitive user interface on the digital menu market. For a guest or patron, finding what they want is an easy and fun interactive experience.
  • Upsell Marketing - From mouth-watering digital imagery to promotional messages, the digital menu we create for you will encourage add-on purchasing.
  • Increase Guest Check Averages - Due to a better guest experience and proper table marketing, guest check averages increase.
  • Increase Order Accuracy - When a customer orders food, products, or services directly from an eTouchMenu device, the information is recorded and sent to your team to carry it out. No more hand-written orders or forgetting a request that causes a reduction in revenue.
  • Improve Table Turns - This benefit pertains to full service and other food service industries. Because service itself is faster, the check is delivered at the touch of a button, and payment happens immediately at the table, a table can be immediately turned over for new guests. Faster table turns means more revenue.

Enhance Guest Experience

  • Order on Demand - No matter your industry, every guest can make an order the moment they are ready with our ultra-responsive system.
  • Request Service - Guests never feel ignored. If something more is needed, they have direct access to one of your waiters or other customer service agents.
  • Pay at the Table - Guests like being able to pay immediately when they are done with a meal or service. eTouchMenu provides multiple payment options at the touch of a button.
  • Increased Participation in Guest Feedback - The days of receipt surveys are over! Your establishment can receive instantaneous feedback via the eTouchMenu software. You can choose to prompt your guests with a survey after payment, and they are more likely to participate than ever before.

[Read More About Guest Experience]

Improve Service Efficiencies

  • Reduce Labor Cost - Our devices handle the payment process for your services, in many cases entirely eliminating the need for a designated cashier or anyone to take orders (in the case of fast casual). In full service restaurants and other establishments, far fewer servers are needed as efficiency increases.
  • Fewer 'In the Weeds' Shifts - As our software and devices increase server accuracy, organization, and table capacity, there becomes less need for filling in small gaps in your employee schedule.
  • Better Tips - As customer experience improves, your servers are more likely to receive larger tips. The devices also have a tip calculator built in to encourage appropriate tip size.
  • Servers Love It! - eTouchMenu reduces the stress on servers while increasing their income. What’s not to love?

Pay at the Table

  • Digital Check - No more waiting for computer access to print out a guest check. The entire bill can be viewed and paid at the table without having to run back and forth to process credit cards, etc. Your guests can even print a receipt!
  • Payment Flexibility - Guests can choose to pay with all credit card types, charge to their room, or use a reward program.
  • Swipe and Pay - Paying is as simple as swiping a card and tapping the screen. No complicated math to calculate the tip or waiting for the server to return.
  • Secure P2P Encryption - Your guests’ credit card information is encrypted to ensure it’s not stolen.
  • EMV Ready - Every device has the capability to read a credit card’s microchip as the country transitions to EMV technology.

Technology Integration

  • Professional Project Management - We help you create a concept map of what you’d like your menu and service structure to look like.
  • Install Support - When you select eTouchMenu, we will work with you to integrate our software and devices into your current system.
  • Server Training Program - We help train your servers or other employees to work in harmony with the SmartMenu™ software and hospitality companion devices.

Software capabilities

  • Real Time Menu Changes - Our SmartMenu™ technology isn’t static. You have control to alter menu items, switch between lunch and dinner menus, or choose which promotional images you run at certain times of day.
  • Digital Communication with Server - Every server can be outfitted with a watch that links to their tables, giving them guest updates as well as order status.
  • Multiple Languages - Your menu can include an option for other languages so that every guest feels welcome.
  • Menu Analytics - Our system records data about ordering trends, etc. so that you can optimize your menu for a greater ROI.


David Jones

CEO Blazing Onion

“We didn't want our iPads to say no when our policy was to say yes, and we wanted a digital menu company that would say yes to our needs as well. eTouchMenu really fits in with our brand culture.”

Ready to get started? Get in touch, or request a demo today